
Product Design - Passenger Entertainment
Crafting the Future of Passenger Entertainment for Cadillac
As a Product Designer at General Motors, I worked on designing and developing the user experience for the front and rear passenger displays for the 2025 Cadillac Escalade IQ. My work included:
Creating wireframes, production-ready visual assets, specifications, and end-to-end design solutions for streaming apps, screen sharing, vehicle info, and system UI.
Collaborating with cross-functional teams integrating third-party products.
Partnering with product management, engineering, UX research, and tech writers to define product features.
Developing design solutions that balanced customer needs, business goals, and technology constraints.
Working with global engineering teams to clarify UX behavior on edge cases and defects.
Iterating on user experiences, prioritizing enhancements and safety.
Presenting designs to stakeholders and influencing roadmaps for ongoing improvements.

View of the Cadillac Escalade IQ 55" display

View of the Cadillac Escalade IQ rear passenger displays

View of the Cadillac Escalade IQ 55" display

View of the Cadillac Escalade front passenger infotainment display

View of the Cadillac Escalade IQ rear passenger displays